Lumiar

A little buddy to help you manage yourself

What is Lumiar?

Lumiar creates a welcoming, gamified space where users can build their own planner by adding tasks, which the app then prioritizes to help organize their routine in a calm and pressure-free way. As users complete tasks, they earn points that can be used to customize their experience and strengthen their bond with their pet, Lumi.

The main goal of Lumiar is to offer a friendly, welcoming space for users facing challenges such as ADHD, anxiety, and depression, helping them organize their tasks in a fun and approachable way. In doing so, it promotes an environment that is both calming and highly practical.

Unique Selling Points

  • Tasks are automatically organized using an algorithm that determines their priority and distributes them across the user’s schedule;
  • Focuses on helping people with anxiety, ADHD, and depression better organize their tasks and daily routines;
  • A planner app that supports mental wellbeing by offering guided exercises and fostering a pressure-free environment.

Authors

Graziella Custódio

Gabriel Azevedo

Lourenço Oliveira

Nicole Santos

Logo emblem

From the start of development, the team wanted to implement pixel art to evoke the old games, as a way to bring back the nostalgia and fun of that time, especially since our target audience is young people aged 15 to 25, who grew up with old games.

That said, our emblem is as simple as a character plate, with the Lumi’s face on it.

Color palette

The colors in Lumiar were chosen to enhance the calm, warm, cozy and welcoming atmosphere we envisioned for the app. We wanted light colors, referencing to mental clarity and organization, and some warm colors with some saturation to make contrast. After some consideration, we ended up choosing pink (in different shades), light beige and brown, because we felt this combination would maximize the cozy and welcoming feeling.

Typography

Lily Script One

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Poppins

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

The Lumi

This pet, “Lumi,” is a magical creature from another planet, where beings like them feed on light rays generated by the peace and mental clarity of their masters, who lived in a state of nirvana. However, when attacks began, their masters were wiped out, and Lumi fled to Earth. Here, they seek a new master: someone they can guide toward a sense of fulfillment and inner peace through organization and the pursuit of personal goals.

Target-audience

Our target audience consists of teenagers and young adults, mainly between the ages of 15 and 25, who grew up with the popularization of games and products like Tamagotchi, which involve caring for virtual pets. They are Portuguese speakers with diverse academic backgrounds, ranging from high school students to university students and people who do not attend university.

There are no gender distinctions, as the site aims to support anyone who frequently deals with conflicts generated by anxiety, ADHD, and depression, whether diagnosed or undiagnosed. Our main concern is people in need of a space for daily guidance and support, without judgment, so that they can improve their lives outside of screens.

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